Big brand science without
big agency spend

Build your own Q4 digital strategy, one element at a time

BUILD YOUR Q4 PLAN
A woman with short black hair, safety goggles, and a white shirt working with glass laboratory equipment, pouring an orange liquid from a large flask into a setup on a lab table.

Backed by systems.

Powered by experience.

Backed by systems. Powered by experience.

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Most businesses don’t fail Q4 because they lack ambition - they get stuck because they lack structure.

moodlab is our proven system, built from years of delivering real results as a Shopify Select Partner Agency. It gives small and growing businesses access to the tools and strategies usually reserved for BIG budget brands.

We’ve packaged the know-how used across 000s of accounts into something flexible, practical, and designed to scale with you.

GET STARTED
A screenshot of a text message conversation showing a blue speech bubble with a message that says, 'Best month order wise in our history btw. 23,258.' and a red heart emoji at the end.
A screenshot of a chat bubble with blue background containing the text: "This post took off, so it shows our content planning is working! And I’m getting better at voiceovers 😂".

Built for them. Proven for you.

A screenshot of a smartphone displaying a blue text message bubble that says, "We'd sold 140 products by 7:45 this morning. Normally sell like 20 a day max."
Text message bubble saying, 'What an amazing end to the year. 44% up... EXCLUDING Black Friday.'
A screenshot of a text message conversation with a blue chat bubble that says, "I'd love a plan 😎 on how to do this for Instagram and build up like we did on TikTok!"
A text message in a blue speech bubble that reads, "Wanted to say what an amazing effort. Best day in our history yesterday. INSANE."
A screenshot of a messaging app showing a blue speech bubble with the text, 'mood are incredibly knowledgeable and we love working alongside them every day,' and a pink heart emoji with a sparkle.
Message bubble with text 'Followers going up well quick! 44k now' and a rocket icon.
A black background with a blue comic speech bubble containing the text, "Legends. Don’t think I’ve ever been more proud of the ads we’ve got running atm." Red exclamation marks are at the end of the speech bubble.
A person wearing a baseball cap, sunglasses, a white shirt, a yellow vest, and camouflage pants, standing outdoors next to a silver car.
Logo with the initials 'HS' and the name 'Hanna Sillitoe' below.
Close-up of a newborn baby sleeping with closed eyes and hand resting on face.
Logo for Doughnut Time with stylized text and donut graphic
Black and white illustration of a graduation cap with a tassel.
Green circular logo with the words 'neat burger' in white handwritten font.
Black background with the phrase 'Liberty in Love' written in large, white, outlined text.
Colorful text spelling out COSAITO in pink, orange, yellow, blue, and teal with a black background.
Black and white logo of a unicorn with a syringe as a horn.
Line drawing of a family of three, with a child in the middle, holding hands.
Text displaying 'THE SOMERSET TOOLRY CO.' with a black background.
Text reading "RISE & FALL" on a black background.
Pink circular logo with white text that reads 'Tonight Josephine' and smaller white text around the circle that says 'Bande de filles' and 'Cocktails forever'.
Logo for Fox & Beau, a homewares brand, with the text "fox & beau" and a small decorative leaf element.
The words 'PEACE PLAN' are written in black text with a red background behind the letter 'A' in 'PLAN'.
Black and white portrait photograph of a woman with shoulder-length hair.
A black background with the word 'bammie' written in white, stylized lowercase letters.
Logo for Bar Elba in Waterloo with the words 'Bar' above and 'Waterloo' below 'Elba' in teal font.
Text graphic with the words 'LUNA SPRINGS' in bold blue letters against a black background.
Text saying "The Escapologist" with a dark background.
Text on a black background reads 'I SAW IT FIRST' with an eye icon containing a heart.
A cartoon depiction of a pig with a surgical mask, holding a syringe, standing inside a hospital room with a patient in bed.
Black and white illustration of a baseball player swinging a bat.
A person playing accordion on a stage with a band, illuminated by purple stage lights.
Black text on white background reading 'disconnect from the unnecessary'.
Black silhouette of a group of soldiers standing on a hill with tanks and planes overhead, with text reading "Australia in peace and war."
The logo of Pink Soda Sport with a flamingo icon above the text.
Pink text on black background reading 'AllDayPA'
Nightcap logo with stylized letters and a capsule shape in the middle.
Black-and-white illustration of a moose with antlers surrounded by forests and trees.
The image features a stylized, black line drawing of the Google Chrome logo on a white background.
A black and white sketch of a person standing with arms raised and outstretched, wearing a hat and coat.
Black silhouette of a Howl at the Moon against a dark night sky with stars.
Black background with pink text and design elements reading 'Social Chain'.
Logo with the text 'Rainy Days' and an umbrella illustration.
Logo for Whites Beaute Affair, featuring the words 'Whites' and 'Beaute Affair' in black text.

How the Q4 LAB works

① Choose what you need

You don’t have to commit to expensive retainers or overcomplicated systems to see great results.

If you have a bit of an idea about what you’re doing, you can just start with either Protocols, Apparatus, Diagnosis or Reporting to confidently manage one part of your marketing. Otherwise, we recommend getting the full Q4 Marketing Matrix so you can plan, build, execute and report on the whole picture. We’d say if you think you’re capable of just buying one of the capsules, contact us and we’ll make the final call for you.

The marketing matrix ➝
 

② Start whenever you’re ready

From here you can focus on one area or build an entire system from scratch.

Every section of the lab comes with pre-made, proven resources you can pick up and apply yourself - even if you’ve never done it before.
Our tools help you build real structure, plan campaigns, track performance, and improve what you’re already doing without hiring a full team.

Read more about my options ➝
 

③ Build and grow at your own pace

Take your brand from I did this to myself to I did this by myself.

This is where you get hands-on. You can start small or go all-in - open your Elements, follow the steps, and start shaping a strategy that actually grows your business without the guesswork.

get building ➝